GuerrillaWhat?
Twitter has become a major communication vehicle. But there are still countless people out there who don’t know what it is, or don’t know how to use it.
That’s why so many marketers rely on SMS as an effective and reliable outreach tool. Since most everyone has a cellphone, and those phones are turned on between 12 and 24 hours each day, SMS provides a level of broad communication reach that no other channel can.
Your audience is so much larger that those on Twitter. So, why should your Tweets or shared Hashtag posts be read only by Twitter subscribers? And, how do Twitter members – who may not have expensive, fancy smartphones – get your updates when they’re away from their computers?
With GuerillaTweets, you can extend the power of Twitter, and take your Tweets to the street!
When you sign up for GuerillaTweets, you’ll receive a short, simple text keyword for your Twitter account or Hashtag. This keyword – along with a unique text code (“TWEETS”) – can then be printed on a variety of stickers and other exciting promotional items.
Distribute those items at Urban hot spots, or at any place your target audience hangs out. People can then send the keyword to the text code, to instantly receive your latest update on their cell phones via SMS. The message will also include a link to your mobile Twitter page, so they can read more.
If they like what they see, they can then subscribe to Twitter to track your future posts, or simply read them via their mobile phone. They can even post messages to your hashtag without having a Twitter account by simply texting "GPOST HASHTAG their message" to 41411.
- Bands or musicians who post about upcoming shows and concerts. Give stickers out at bars and clubs, or hang them on street signs, to let fans know how to get your Twitter updates and find out about future performances. Or set up a hashtag and collect live feedback during your show.
- Conference planners who target attendees who don’t know about Tweets or don’t understand how they work. Stickers and other materials can be used to share updates, and make feedback posted to a Hashtag available to all potential participants – even those who don’t “live-Twitter”.
- Professional promoters who want to market their clients, or the events they are sponsoring. Stickers can be placed on ads, flyers, posters, and other printed announcements to spread the word and attract new people.
- Individuals who want to promote their business or service. For example, an athlete with a tour bus, a microblogger, or the owner of a local cofee shop. Post a sticker on your car, laptop or store front, and spread the word about your Twitter updates, no matter where you go.
- Community groups, neighborhood organizations, or networking clubs that maintain Hastags. Give out stickers to make sure passerby get all the latest updates and participate in live discussions, e.g. while in the park or at the bus stop. Distribute them throughout the neighborhood to reach out to others who have not yet joined.
